Craig Wills, Professor of computer science is prominently quoted in an article published in the 13 December 2010 issue of USA Today, on the proposal by the Federal Trade Commission (FTC) to create a mechanism to "not follow" allowing consumers avoid followed by third-party sites web browsing habits.
Wills is a frequently quoted on mobile computing and online search engines, social networks, online advertising-related privacy issues. He and his research partner Balachander Krishnamurthy, AT & T, research laboratories have studied how third companies advertising channel users when they visit web sites and create profiles on their browsing habits.
In 2009, they made national headlines with a document which concluded that virtually all popular social networking sites leak personal information of their users on websites of third-party tracking, making it possible for these sites for you to connect to previously anonymous navigation profiles with actual identities of users. Facebook made changes to its privacy policy earlier this year after that the Wall Street Journal reported the study.
Wills was a participant in an FTC 2009 Panel on behavioral advertising, which is held in the series of public roundtables on privacy challenges of business and technology practices. Roundtables were precursors report issued by the FTC last week which included the proposal for a "no follow". The report cites a major eligible project (object) entitled "Follow-up Web Users" completed by Mihajlo Zeljkovic ' 10 and advised by wills.
13 December 2010
Contact: Michael Dorsey, Director of communications research, + 1-508-831-5609, mwdorsey@wpi.edu
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